I find myself very frustrated from time to time, when it comes to the the biggest themes marketplaces players policy.
And I found out that I am not the only one here, after reading Mike McAlister’s post A Hypercritical Analysis of $35 WordPress Themes . By the way, we are using one of his themes for this website :)
In my opinion, the biggest players aren’t treating right at least their content creators (authors). Let me give you just a few reasons:
Authors can’t set their prices for their own products
How fair is author’s effort and invested time evaluated by a marketplace’s moderator? How can a Swiss designer have the same costs as an Indian designer? Each item is different and has its own features, so the time spent on developing it of course is different. Why they are evaluated for the same price?
Authors get only 33%-70% from the sales
How fair is that? How fair is to sell somebody’s work and take such a huge share from the sales?
Authors get punished for selling their content on their own or on other places than the marketplace
It’s author’s content, so let him decide what’s best for his sales. Big marketplace owners should think about other methods to keep their content exclusive, than giving to authors 17%-37% less from the sales.
So, in other words, if you’re an author, you can’t set your price for your own product, you can’t sell it in other places / ways than the marketplace and you only get 30%-70% from each sale. That is completely unfair.
Not to mention that there are a lot of missing features that could be very useful to authors, like co-authoring on themes, or seting up price discounts possibility, or selling all their items in one package subscription and the list goes on.
But that’s another thought on which I’ll come back with more details in another article.